In this blog post, we’ll explore how streaming companies can optimize their strategies and maximize their revenue opportunities during the most highly anticipated sports event of the year. As the host nation, Germany is gearing up to deliver an unforgettable tournament from June 14 to July 14, 2024, featuring matches across ten host cities and you can profit from that.

All you need to know about the UEFA 2024

Germany, the host nation for EURO 2024, secured its position at the UEFA Executive Committee meeting in September 2018. This marks the first time Germany has hosted the UEFA European Championship since reunification, following its hosting of the 1988 edition and the 2006 FIFA World Cup. The tournament is scheduled to kick off on June 14, 2024 and will culminate in the final at Berlin Olympic Stadium on July 14, 2024. (UEFA)

The ten host cities include Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart. The final tournament will follow the same format as UEFA EURO 2020, with the top two teams from each group advancing to the round of 16, along with the four best third-placed teams. (UEFA)

Save these dates:

• Qualifying Play-offs: March 21 and March 26, 2024
• Final Tournament: June 14 to July 14, 2024

UEFA EURO 2024 and the role of digital engagement

Did you know the UEFA EURO 2020 had a massive global audience, with 328 million fans tuning in? On average, each live match attracted over 100 million viewers. The tournament set records for digital engagement, with 7.5 billion interactions and views, including two billion generated by official UEFA accounts. (UEFA)

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Building on UEFA’s recognition of the digital triumph of EURO 2020, marked by a remarkable 250% increase in traffic to the UEFA website and application compared to 2016 (UEFA), the significance of engaging global sports fans in the digital realm becomes even more apparent. In this context, where 40.7% of sports enthusiasts worldwide prefer streaming live events digitally (Nielsen), SAYTV’s live chat emerges as a powerful solution to the challenges of fan engagement and retention. By creating immersive, interactive and inclusive experiences, SAYTV’s technology seamlessly resonates with the preferences of modern fans, fostering a stronger connection between sports content and its audience.

SAYTV’s live chat solution is poised to enhance fan engagement during live sports events, creating a sense of camaraderie in the online world. In 2023 SAYTV Technology and the Republic Bank Caribbean Premier League partnered for the third time to create the ultimate CPL Live Chat App. CPL Chat App welcomed over 5800 new users and the cricket community passionately contributed an average of 2000 messages per match. Impressively, users engaged in more than 4100 quizzes and spent an average of 26.5 minutes per session in the app. These statistics vividly reflect the enthusiasm of this cricket community, with over 65000 messages sent throughout CPL 2023.

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Conclusion

As the UEFA European Championship 2024 approaches, sport streaming companies have a unique opportunity to elevate their engagement strategies and create an unforgettable viewer experience. By embracing cutting-edge technologies and fostering community interaction, you can stand out in the competitive digital sports streaming landscape.

SAYTV’s live chat solution, as showcased in the successful collaboration with the Republic Bank Caribbean Premier League, presents a proven method to enhance fan engagement, drive participation and ultimately maximize the potential of your streaming rights.

Don’t miss the chance to create lasting connections with your audience—explore SAYTV’s innovative solutions and make the UEFA EURO 2024 a landmark event in your digital streaming journey. Book a meeting now with us!