SAYTV Media becomes official partner of Sevilla FC
Sevilla FC today announces a new media and fan engagement partnership with SAYTV, focused on the creation of innovative, next-generation digital content designed to bring supporters closer to the club than ever before.
The partnership is built around the development of dynamic, fan-first content tailored to the expectations and consumption habits of a new generation of supporters. Sevilla FC and SAYTV will work together to create content rooted in authentic fan perspectives, interactive moments, user-generated content, behind-the-scenes access, and a closer connection to players and club culture - all designed to feel immediate, emotional, and deeply connected to the heartbeat of Sevilla FC.
Martin Raithel, CEO of SayTV, commented:
“As the right holders of a new audiovisual format that will start from the next season 2026-2027, we are delighted to work with Sevilla FC to create exciting, fan-first content. Sevilla FC is a club with a strong identity and a passionate fan base. This partnership allows us to bring supporters closer to the club through a new format and offers brands a fresh environment to connect with fans in an authentic way.”
Lorenzo Aldobrandini, Partnerships Director at Sevilla FC, added:
“Over recent years, Sevilla FC has continuously expanded and strengthened its digital ecosystem. This partnership marks an important step in taking our content to the next level. We are delighted to work alongside a creative, innovative and reliable partner like SAYTV, and we are very excited about what we will build together".
This partnership goes beyond traditional sponsorship exposure, transforming club content into a living, shareable media experience centred on the moments supporters care about most. With SAYTV as its new Media Partner, Sevilla FC continues to evolve its digital strategy and reinforces its commitment to innovation, fan engagement, and modern football storytelling.
In this regard, the agreement with SAYTV represents a further step in Sevilla FC’s commitment to bringing the best audiovisual content closer to its fans and builds on the launch of the club’s live and on-demand content platform, Sevilla FC+, which has already surpassed 2 million views since its launch in June. In January 2026, the club also reached the milestone of 30 million followers across its global social media channels, reinforcing its position as one of the leading references in digital content creation in national and European football.
