Data
Generate in-depth user data to understand your fan base. Detailed user data offers multiple opportunities to your organization, such as marketing to specific audiences, positioning merchandise to the right users or understanding user/fan habits.
Data examples:
- Understanding users: Over 180 raw data points and events to understand engagement & personas
- Cluster Users to Personas to advertise, retarget & understand your community
- Automated reports from all data events via a specific dashboard per client
- Understanding in-app advertising performance
- Sing up Data (demographics)
- Retargeting with newsletters
- Retargeting audiences
Data Analysts
42% of marketing data analysts say that trusting their data is one of their biggest challenges due to inaccuracies and mistakes
Secured Data Integration
Your data is fetched through fully protected API connections using SSL/TLS protocols to guarantee integrity and security of the data imported into our platform. All processed data assets are encrypted at rest, so no unauthorized access is possible during the data transfer.
Complete Access Control
Access to our platform and the data within it is fully protected with user-access control and a wide range of access rights and permissions set on user group or individual level. Utilizing techniques such as 2-Factor Authentication adds a layer of additional security, while SSO simplifies daily use.
Reliable and Safe Data storage
All information is stored in ISO 270001 certified data centers with protection mechanism at multiple levels to prevent unauthorized access, loss or corruption of any data stored. We make regular backups, stored in secured storage facilities of our cloud partners, allowing us to maintain service availability levels above 99.9%.
Full Data Privacy
Adverity is a proud holder of EuroPriSe, the European Privacy Seal, guaranteeing that our applications what handle data integration, processing and storage are fully aligned with the best practices in protecting customer data privacy. We are also fully compliant with data privacy legislation, such as the EU's GDPR.